Are SEO Services worth it?
Well, have you ever searched for a restaurant in a city you’re not familiar with? Did you choose one from the top 5 in the Google search engine? Maybe. Did you go to the 2nd, 3rd or 4th page of results? Probably not. To rank in the top 3-5 search results you need SEO.
Think of it like a busy shop on the high street being seen by everyone. That is the equivalent of having a good SEO strategy in place. Whereas a shop in the middle of a dark back alley on the edge of town is the equivalent of ranking on page 3 or 4 on Google search. Not having a solid SEO strategy will only result in few customers stumbling across your website. Your business needs to be found on Google before your competitors if you want a steady flow of new customers walking through your doors.
This is achieved via many different SEO activities such as keyword optimisation, content creation, blog writing, adding new pages, adding FAQs and optimising your website for all devices. All of these factors improve the visibility and quality of your website so it rises through the ranks of the Google search engine, allowing consumers to find you easily, and choose you.
The Importance of SEO to a Business Website
Search Engine Optimisation is important for your business website because it will consistently bring in new. customers. If you do not have an effective strategy in place then your business will get lost in the Google sphere and your competitors, who have invested in SEO will be found by your customers instead.
What Businesses Need SEO?
It’s simple; if you wish to bring in more money, you need SEO. SEO is not for a specific type of business, it is a tool that enables your business to stand out amongst its competitors. If done correctly your website should be ranking within the top 3-5 businesses in all of your search categories. Think about everyone who searches online for what your business does best, if you’re ranking in the top 3, absolutely everyone will consider you. Plus, people think that the businesses who rank highly are the most reputable.
Nowadays most people find products and services online so many small businesses take their online presence seriously ensuring that their website, reviews, photos and social media presence are all performing. Over 93% of online experiences begin with people using the search engine and 75% of those people will not scroll past the first page of results. People want to make quick decisions online and so they choose from the top ranking websites.
For instance if someone wishes to find a new hairdresser in Dublin, they will search “hairdresser in Dublin” on Google. If you rank on the 2nd or 3rd page, no one will find you and if they do it will be few and far between.
SEO Case Studies
Once you see the effectiveness of SEO you will never stop until you are ranking in the top 3 of every keyword relevant to your business. Take a look at what happened to Moyo, our client in Dublin. They focused on their SEO and 5 months later they were ranking in the top 3 on Google for “hairdresser in Dublin” and “hair salon in Dublin.” Because of this, they saw an incredible increase in new customers. Now that they rank highly and have a solid strategy they no longer need to work on their SEO monthly but it is still important to keep an eye on updates and new SEO rules to ensure they hold their position. Reports show that Google makes over 500 tweaks to its algorithm every year.
How To Create An SEO Strategy For Your Business
There are three things you need to do to build a strong SEO strategy for your business. Two are one-off tasks and one is on-going. The first two once-off tasks are making sure that your website is built properly so it obeys Google’s algorithm and the second is link building. The longer-term, ongoing task involves adding new pages to your site that focus on the target keywords you want to be found for on Google. This can be done via blog posts, FAQs, case studies,service pages, product pages and more, it differs depending on what your business offers.
There has never been a more efficient and effective way to get new customers. If you feel like your business is becoming stagnant or you need more customers and engagement online, chances are your SEO is not performing. If it was, you would not be having those problems as SEO done correctly is very effective.
People research businesses and make their decisions online so if you are not found, you are not chosen. Google’s formula for how it ranks businesses is also known as E-A-T which stands for expertise, authoritativeness and trustworthiness so when you think SEO, think, is my business positioned online to showcase these qualities clearly? If you’d like for our team of SEO experts to have a look under the hood of your online presence for free and send you a report, fill in your details below.