By now you have probably heard of Search Engine Optimisation or SEO, a tool that enables your business to be found at the top of Google search. Many marketing agencies can cause confusion around SEO, try to make it seem more complicated than it is so that they can charge higher rates but really, it’s quite simple. How does SEO help your business grow? When actioned correctly it grows revenue by bringing in new customers and increasing sales. So, if you’re wondering, ‘why invest in SEO?’ Do you really need to know anymore than that?
Not investing in SEO is hurting your business and there are many reasons why. Here are our top 3 reasons why you should invest in SEO now, rise above your competitors and strengthen your businesses online presence.
It’s An Investment, Not An Expense
Incorporating SEO into your marketing strategy may seem like hard work and maybe even, an unnecessary expense but that really isn’t the case. In fact, SEO has been proven to have one of the biggest ROIs for businesses who invest in it. Think of it like a store on a busy high street, if you have strong SEO, your store will be placed in the busiest spot where people will easily find you, choose you and return to you time and time again.
If you do not have SEO or have a poor strategy, you’re that store around the corner, over the bridge and down a side alley. Some people may stumble across you but may not be convinced by your location and the effort it took to get to you and therefore, will not choose you. If only you had invested in a better location, you would have covered your costs and then some.
You’re Giving Business To Your Competition
No SEO is like walking into your competitor’s business with several customers each day, showing them around, bringing them to the counter and helping them checkout. Ever question why you keep seeing the same business over and over again when you search for what your business does online? Wondering how their website keeps showing up instead of yours? If you didn’t know it by now, that’s SEO.
Your competitors may not even know they’re doing it so well but the good news is, you can do it better. The only way to ensure that customers find and choose you is to appear in the top 3 of Google search results for your targeted keywords. So, quit messing around, do your business a favour and invest in your SEO.
You’re Losing Money
SEO is great, why? Because it brings in revenue. SEO is not just about being seen, it needs to do more than that. If a marketing agency suggests it’s only about being found, we’re here to tell you, it’s here to increase your sales, bring in new customers and create brand loyalty. SEO is an unstoppable force and if you’re not using SEO, you’re losing money. After the initial investment period, you will also find that SEO only builds in strength but you do need to give it time. You should start seeing consistent results after 4-6 months and once your website gains traction at the top, good SEO makes it very hard for your competitors to take its place.
In a nutshell, you should invest in SEO because it will bring in new customers and increase revenue not just in the next few months but consistently, for years to come. SEO is not going anywhere fast so investing now will secure and strengthen your business presence for the future.
We want to help you understand why SEO is important for small business websites and believe in doing so, in a clear and concise way so you can see your ROI. We are not an agency set on charging as much as we can get, we deliver quality results for honest prices.
Want to know more? Fill out the form below and we’ll be in touch for a free consultation to outline what your business needs and how we can help. We will also send you a report identifying next steps and what your toughest competitors are doing!