July 18, 2019 Chiara

Why Your Restaurant Needs High-Quality Photos and Videos

Let’s face it, having high-quality photos and even videos of a restaurant is a must! Not only do people love seeing pictures of yummy food but many customers also make their decisions online. 

Restaurants should have photos of signature dishes, their decor and even some behind the scenes photos of their chef on their website, Yelp, TripAdvisor and social media. Here are six reasons why every restaurant needs high-quality photos.

Customers Search for Restaurants Online

Many people go online to search for restaurants near them. Sure, you might get some foot traffic but a growing number of people will find and make their decisions about you online, even if you’re in a prime location. 

In fact, research shows that 85% of customers research a restaurant online before dining there. 

No matter where you’re located, it’s important to have a well-functioning website, active social media pages, positive reviews on Yelp and other review platforms and….(you guessed it) high-quality photos.

Customers Want to See Pictures of Your Restaurant and Its Dishes

Have you ever stumbled across pictures of spectacular dishes and then wanted to go to that restaurant? People love seeing photos of food and if a restaurant can show those mouthwatering photos of signature dishes, there’s a big chance customers will want to go to that restaurant. It’s also important to show high-quality photos that portray the restaurant properly, introduce its staff and other content that gives potential customers a glimpse of the experience offered. Oftentimes, customers are looking for a specific ambience, whether it’s quirky, rustic, friendly, classy or fun.

Starter on a plate

Pictures Add Credibility

In this day and age, people can feel flooded and overwhelmed by the sheer amount of information. Hence, it’s important for a restaurant to make sure they stand out, and that their website, reviews and social media accounts look as professional and credible as possible. Having an abundance of high-quality photos on all of those platforms will help customers feel better about choosing that restaurant out of the hundreds of others. A study conducted by Bright Local revealed that 60% of consumers are more willing to consider a business that has pictures online.

Pictures Help Customers Make a Decision

Imagine you’re in a foreign city (or even in your hometown) and you’re looking for a new restaurant to try out for dinner. Most people take out their phone and do a quick Google search for a certain type of restaurant in an area. An instant factor in the decision-making process is the cover image people see first on Google, TripAdvisor, Yelp, Facebook and Instagram. 

If your images are good, people will then click on your site and expect to see more photos. The photos of your dishes and your restaurant’s decor could make or break their decision to go to your restaurant.

People May Look at the Photos While Already at the Restaurant

Some people prefer to know exactly what they’re ordering before they go to a restaurant. Other’s will check out photos of the food when they’re already at the restaurant deciding on what to order. In this case, photos will definitely be helpful for that customer.

Don’t Rely on Your Customers to Take Pictures of Your Food

Food can be extremely challenging to photograph. You need to have the right lighting and take into account how you present the food. Some phones have amazing quality and may look good enough. However, one or two professional photo sessions will make a big difference in the way you can portray your dishes and ambience. 

If you’d like a guide on how to take photos, feel free to use these food photography tips.

If you’d like to know more about how your restaurant can benefit from high-quality photos and how to go about taking photos of your business, have a look here.