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Why Is My Website Not Ranking On Google?

Why Is My Website Not Ranking On Google

Ever asked yourself the question; “why is my website not ranking on Google?” It’s because you haven’t implemented SEO or your target keywords correctly on your website.

Think of it like baking a cake with four ingredients; flour, eggs, butter & sugar. If you add all the ingredients, there’s a high chance you’ll get a tasty cake. If you remove one of the four components, the cake just won’t work.

You need an SEO strategy with all the ingredients.

Why Your Website Needs SEO

The purpose of a website is for people to find you online. You can embellish your site until the cows come home but if it does not adhere to SEO guidelines, or meet the expected level of SEO keyword optimisation, all that money on the website will be wasted. Remember, you can’t bring in new customers with your website if no one can find you in the first place. 

Google is the leader of all things online so you must follow its SEO rules to be visible to its users. The better you follow the rules, the higher you will appear on Google when potential customers search for what you have to offer. 

Using local SEO keywords is also a great way to capture your immediate audience. You can read more about keyword optimisation in our blog; What are the basics of SEO for a small business?

Does My Website Have SEO?

As a business owner, you don’t have time to check your website for keywords or learn how to add the best keywords to your website. Chances are if your web designer tells you that SEO is in place, you believe them. Yet, it will be 3 or 4 months before you know for sure. 

How will you know? If your new website truly does have SEO you will witness a huge increase in enquiries and sales within a matter of months. If you don’t, you’ll still be able to hear those crickets chirping. 

Rest assured we never leave you guessing. We send you informative monthly reports that show you exactly how and what your SEO is doing.

Signs Your Website Does Not Have SEO

You will be able to tell if your website does not have quality SEO via a number of factors. One quick tell is if your website has one page for all of your services. If after time, your Google ranking does not improve, this is another sign. 

A web developer proud of their work should be sending you monthly reports on your SEO performance. If they are not then there is probably not much progress to report. 

Another key indicator is if the headings of each page have no keywords. These headings are known as H1 and H2 (header 1 and header 2). These should have target keywords subtly placed within them for Google to rank you higher and to draw in your target audience. If they don’t, SEO was not done properly on your website.

Conducting your own SEO keyword research and analysis is a time-consuming task so we make it easy for you.

What Makes A Strong SEO Strategy?

Not sure whether your website has been optimised for SEO? Drop us a line and we’ll send you a free, human-made SEO report of your website within 24 hours.

Similarly to baking a cake, a strong SEO strategy is made up of more than one element. There is back-end SEO and front-end SEO. Back-end SEO consists of what you don’t see; ensuring there are no sitemap errors, meta information, alt tags, and other factors. Even though you can’t see it, the Google crawlers can, and if done correctly, your ranking will increase. 

Front-end SEO, or what you can see, is a lot more straightforward. It is a big reason why content is important. It can be optimised for SEO and help you show up above your competitors on Google search. A vital part of this strategy is SEO keyword research. The importance of keywords in SEO is unrivalled. 

You can find competitors’ keywords and see how their sites are performing. Keywords dictate how you will be found on Google, and by who. By that we mean, you’re target audience (if done properly), or the wrong people altogether.

Have a read of our case studies and see how we’ve helped 80+ businesses in Ireland increase their revenue with a tailored SEO plan. Making a strong SEO strategy starts with understanding the base ingredients, our speciality! 

How We Can Help With SEO

We break SEO into three parts, two are one-time services that take 1-2 weeks to complete, and the third is updating your website regularly with new blog posts and FAQs targeting the keywords your potential customers are searching on Google. 

Want to find out if your website is currently meeting the expected SEO standards? Get in touch and we’ll let you know straight away.

Need some guidance on where to start?

Our team is here to answer any questions to get your online presence working for you!

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